The Brendon Arms

01288 354542

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01288 354542

The Brendon Arms
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Privacy Policy

Privacy and Cookie Policy


1. INTRODUCTION AND TERMS


The Brendon Arms Limited (“we”, “us”, or “our”) are committed to protecting and respecting your personal data and privacy. This privacy and cookie policy relates to our use of any personal data we collect from you through our services.

Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal data, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (together, “Data Protection Laws”).


2. WHO WE ARE AND HOW TO CONTACT US


2.1 For the purposes of Data Protection Laws, the data controller is The Brendon Arms Limited, registered company number 04371855.

If you require more information about this policy or our data protection practices, please contact:

FAO: Privacy Officer
The Brendon Arms Limited
Falcon Terrace, Bude, EX23 8SD
Email: enquiries@brendonarms.co.uk
Telephone: 01288 354542


3. YOUR RIGHTS


3.1 Under UK GDPR your rights are:

3.1.1 To be informed – We provide this privacy notice to explain how we process your data.
3.1.2 Access – You are entitled to request details of the personal data we hold about you.
3.1.3 Rectification – We will correct or update inaccurate or incomplete data.
3.1.4 Erasure – Also known as the “right to be forgotten”.
3.1.5 Restrict processing – You may request that we limit how we use your data.
3.1.6 Data portability – You have the right to obtain and reuse your personal data.
3.1.7 Object – You may object to processing for direct marketing or profiling.
3.1.8 Rights in relation to automated decision-making and profiling – We do not carry out automated decision-making.


4. THE DATA WE COLLECT ABOUT YOU


4.1 We process personal data which may include your name, address, email address, telephone number, booking details, and payment-related information. It may also include IP address and cookies (website usage data).


4.2 Our collection methods include:

4.2.1 Through our website
4.2.2 Through engagement with our services (including bookings and stays)
4.2.3 Through communications with you
4.2.4 Networking and in-person interactions
4.2.5 Through engagement of service providers


5. HOW YOUR DATA WILL BE USED


5.1 We use information held about you to:

5.1.1 ensure that content from our site is presented effectively for you and your device;
5.1.2 provide you with information, products or services that you request from us or which may interest you, where you have consented or where we rely on legitimate interests;
5.1.3 carry out our obligations arising from any contracts entered into between you and us, including managing bookings and stays;
5.1.4 allow you to participate in interactive features of our service;
5.1.5 carry out necessary maintenance to our systems; and
5.1.6 notify you about changes to our services.

5.2 We may also process publicly available information, such as comments made on social media.


6. LEGITIMATE INTEREST & MARKETING


6.1 Where we rely on legitimate interests, we will record our decision-making process and balance this against your rights. This information is available upon request.


6.2 If you are an existing customer, we may contact you by post or electronic means (including email) with information about services similar to those you have previously purchased or enquired about.


6.3 If you are a new customer, we will only contact you for marketing purposes where you have provided your consent.


6.4 You may opt out of marketing communications at any time by contacting us or using the unsubscribe option provided.


7. THIRD PARTIES


7.1 We will keep your information within the organisation except where disclosure is required or permitted by law or where we use third-party service providers (data processors) to support our services.


7.2 These providers include, but are not limited to:

  • Property management systems (including RezControl) used for bookings, guest records, and communications
  • Payment service providers
  • IT and website hosting providers


7.3 We have contracts in place with our data processors. They will only process your personal data on our instructions, will not share it with third parties, and will hold it securely for the period we specify.


8. INTERNATIONAL DATA TRANSFERS


In some cases, personal data may be processed or stored outside the United Kingdom (for example, by cloud-based service providers).

Where this occurs, we ensure that appropriate safeguards are in place to protect your personal data, such as the use of standard contractual clauses or ensuring that the recipient country has been deemed to provide an adequate level of protection.


9. DATA RETENTION


We retain personal data only for as long as necessary for the purposes for which it was collected, including:

  • Booking and financial records: up to 6 years (to comply with legal and tax obligations)
  • Guest records and profiles: typically 2 to 5 years depending on activity
  • Marketing data: until consent is withdrawn or the data is no longer required


Data is securely deleted or anonymised after these periods.


10. DATA DELETION


Under UK GDPR, you have the right to request erasure of your personal data under certain circumstances. Requests must be submitted in writing using the contact details above and will be assessed on a case-by-case basis.


11. DATA CORRECTION


We will correct or update your data without delay where requested in writing, clearly specifying the information to be amended.


12. DATA INSPECTION


12.1 Individuals may request access to their personal data by submitting a written request. We will respond within one calendar month.


12.2 The information provided will:

12.2.1 confirm whether your data is being processed;
12.2.2 verify the purpose and lawful basis of processing;
12.2.3 confirm the categories of personal data processed;
12.2.4 confirm the recipients or categories of recipients; and
12.2.5 provide a copy of the data in an intelligible form.


12.3 You may be required to provide identification to verify your identity.


12.4 Where appropriate, we may deal with requests informally where this is agreed.


12.5 If we do not hold your data, we will confirm this in writing.


13. PROFILING


We may use limited profiling, such as guest preferences, stay history, and interests, to improve our services and enhance your experience. This does not involve automated decision-making and does not produce legal or similarly significant effects.


14. CHANGES


We keep this privacy notice under regular review and may update it from time to time. Please check back periodically to ensure you are aware of any changes.


15. COMPLAINTS


You have the right to complain about how we process your personal data. Please contact us in the first instance using the details above.

If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).



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